CageList
The Infrastructure Layer for Batting Cage Access
Building the category-defining platform that makes indoor facilities obsolete over the next 10 years.
The 10-Year Vision
From marketplace to category dominance
Prove Unit Economics & Build Ecosystem
Show middle-class baseball dads: "You can make $15-30k/year renting your cage." Build the marketplace, insurance partnerships, and builder network. Create a flywheel where building a cage and monetizing it becomes obvious.
- ✓ 10,000+ listings (backyard + facilities)
- ✓ $2M+ ARR by Year 2
- ✓ Proven host ROI math
- ✓ Ecosystem partnerships locked in
Cultural Shift & Category Dominance
It becomes NORMAL to rent out your backyard cage. Little Johnny IS "the kid with the cage" (social status). Indoor facilities start looking obsolete. Why drive to D-Bat when there are 15 private cages in your neighborhood?
- ✓ Backyard density high in major metros
- ✓ Indoor facilities losing relevance
- ✓ CageList = infrastructure layer
- ✓ $100M+ exit opportunity
$57B Market with Massive Inefficiency
A market waiting to be disrupted
26.5M youth players × $2,150/year average spend
Backyard and semi-professional training segment (10% of TAM)
Our 5-year target (8-10% of SAM)
The Problem: Massive Market Inefficiency
Supply-Side Problem
- ✓Millions of backyard cages sit unused 90% of the time
- ✓Cage owners have no way to monetize their assets
- ✓Liability concerns prevent 60-70% from listing
- ✓Average potential income: $500-1,500/month per cage
Demand-Side Problem
- ✓1 facility per 50,000 players (extreme scarcity)
- ✓Players drive 30+ minutes for training
- ✓Commercial facilities charge $30-50/hour
- ✓Limited availability (commercial hours only)
Validated Market Demand
100% organic growth, zero paid marketing
100% organic growth
Real money flowing
20% take rate
Network effects working
Growth Without Paid Marketing
Organic Channels
- ✓ 180 cost estimator leads/month (SEO)
- ✓ 15,000+ Facebook community members
- ✓ 88.8% repeat booking rate
- ✓ Word-of-mouth from satisfied users
Unit Economics
- ✓ CAC: $150-200 per host
- ✓ LTV: $2,000+ over 3 years
- ✓ Gross margin: 85%
- ✓ Breakeven: Month 16 with $1.5M seed
Five Revenue Streams
$274.5K+ Year 1 with clear path to $2M+ ARR
💰 Marketplace Commission
$41K
20% total commission (10% host + 10% player)
5,000 bookings × $41 avg = $205K gross, $41K net (20% take)
🏗️ Builder Network
$42K
Lead generation & commissions
Connect builders with homeowners. 5,000+ builders desperate for leads.
🛡️ Insurance Partnerships
$50K
Liability coverage commissions (12.5%)
$300-500/year policies remove #1 barrier to host adoption
🤝 Affiliate Revenue
$7.5K
5% commission on affiliate sales
Equipment, training, apparel. Rawlings, Easton, Dick's, more.
📋 Paid Directory (Future)
$180K+
Premium facility listings (Years 3-5)
2,000+ commercial facilities. Premium tier: $99/mo for featured placement. Monetize the disruption as big facilities adapt.
TOTAL YEAR 1 REVENUE
$274.5K+
With clear path to $2M+ ARR by Year 2
Ready to Own the Category?
Join us in building the infrastructure layer for batting cage access in America.